PJB
Providing world-class brand strategy and creative direction to innovative organizations.
Director of Brand Strategy / Marketing,
Replicon Software, San Mateo, CA / January 2012 – present.
• Drive the strategies and creative solutions that strengthen the Replicon brand and its market leadership position.
• Collaborate and execute on Replicon's Marketing plan, revenue-generation strategies, PR and
social media.
• Lead internal team members to deliver on all Marketing programs (website properties, Sales support tools, email campaigns, events, press releases, and internal/external communications).
• Manage a global team of creative resources, including graphic designers, art directors, copywriters, web developers and agencies.
and its social media sites.
Marketing Creative Director - Brand Strategy,
Lyris Technologies / 2008 – 2011.
• Built the corporate branding for the email software company.
• Designed and tracked effective global Marketing campaigns.
• Successfully managed an international creative services group.
• Led the development of web properties including Lyris.com
and its social media sites.
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Senior Marketing Manager -
Creative Services, Mindjet / 2006 – 2008.
• Established the branding for the global mind-mapping
software corporation.
• Managed a global team of creative resources for all web and
print needs.
• Created content and led the design of email campaigns,
direct mail, social media and webinars.
• Wrote, storyboarded and led the production of product tours,
sales tools and videos.
